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Campaign Management

Every campaign, from first list to last call.

Create, configure and monitor outbound campaigns for your people and AI agents. Every campaign shows how far through its list it is, who is still to call and what happened on each call.

Book a Campaign DemoSee It in Action
Campaigns5 campaigns · 3 live
  • RenewalsHumanAILive
    7,420 of 12,000 contacted

    27% connect rate · 1,284 interested

  • Reactivation Q4AILive
    4,105 of 15,000 contacted

    19% connect rate · 512 interested

  • Funeral coverHumanLive
    1,962 of 3,000 contacted

    31% connect rate · 344 interested

Sample data

Set up a campaign and watch it run.

Let it play, or press anything inside to take the controls.

Campaigns

Work to be done. Each one draws from your contacts.

5 campaigns
CampaignStatusContactsProgressAttemptsCreated
Running
6,214 done · 18 on a call · 4,562 to go · 1,206 exhausted
312 Oct 2026
Running
3,402 done · 4 on a call · 10,895 to go · 699 exhausted
21 Oct 2026
Running
1,618 done · 6 on a call · 1,038 to go · 338 exhausted
35 Oct 2026
Paused
942 done · 1,370 to go · 188 exhausted
321 Sept 2026
Draft
0 done · 4,000 to go
326 Oct 2026
Interactive demo · sample data

Every campaign shows how far through its list it is, and who is still to call.

How it works

From a list to a running campaign.

Each campaign brings together the people to call, the script to follow and the rules for calling them. Nothing dials until you say so.

  1. 01

    Set it up

    Name the campaign, then set attempts per contact, the number it calls from, the script and the goal.

  2. 02

    Set the hours

    Calling hours stay within the Consumer Protection Act's hours, with South African public holidays built in.

  3. 03

    Add contacts

    Add people from your contact book by tag or search. Do-not-call numbers are never added.

  4. 04

    Press Start

    Calling begins only when you press Start. Pause, resume or archive it at any time.

  5. 05

    Follow progress

    Done, on a call, still to go and exhausted, contact by contact, with every outcome as it's filed.

Human agents and Voice AI

Your people and AI agents on the same list.

Give repeatable conversations to an AI agent and keep your team for the calls that need them. Both work the same contacts, so progress and outcomes stay in one place.

  • An AI dialer works the campaign beside your agents
  • Up to four AI calls at once per campaign
  • Consent confirmed each time the AI dialer starts
  • Pause it at any time: calls in progress finish
Manage Human AgentsExplore Voice AI
Live Floor · Renewals deskLive

On call

16

Ringing

2

Wrap-up

4

Available

6

AI calls

12

Agents on the floor
AgentStatusTime
T.M.RenewalsOn call03:12
Renewals-2 · AIRenewalsOn call01:42
K.N.Funeral coverWrap-up00:38
S.D.—Available—
Sample data

Quality on every campaign

Check the calls while the campaign runs.

Automatic QA reviews score a sample of each campaign's calls against your rubric, so problems show up while there is still time to fix them.

  • Choose a QA rubric and a sample rate for each campaign
  • AI evaluations point to the moments behind a score
  • Hold Interested leads until their review agrees
Explore AI Quality Assurance
AI-assisted
03:12

72 / 100

1 critical failureHuman review

Critical: recording notice not detected

Evidence · 00:00:09 · “…calling about your renewal. Is now a good time?”

Sample data

AI Assistant

Ask for the campaign and its script.

Prefer to ask? The Assistant prepares the campaign for you to review, in plain words.

  • Drafts a campaign with the settings you name
  • Enrols the contacts that match your filters
  • Drafts an unpublished script from your product sheet or notes
  • Tells you who is waiting for a callback, and why an AI dialer isn't calling

Starting a campaign or AI dialer and publishing a script happen only when you press the button it offers.

See What the Assistant Can Set Up
DialCru Assistant
Sample data

Draft a renewal script from our updated product sheet.

Assistant

Renewals v4 is saved as an unpublished draft. It follows the new product sheet and opens with the recording notice.

Offered action · Publish scriptDraft
Nothing is published until you press it.

Questions

Frequently asked questions.

Can a campaign start calling without us?

No. A new campaign is a draft until someone presses Start, and the AI Assistant can only draft campaigns and offer the button. Calling hours stay within the Consumer Protection Act's hours, with South African public holidays built in.

Can our people and AI agents work the same campaign?

Yes. An AI dialer can work a campaign's list beside your agents, with up to four calls at once per campaign. You confirm consent each time it starts, and pausing it stops new calls while calls in progress finish.

Can we bring our lead lists and do-not-call list?

Yes. Import contacts from CSV, with duplicates merged on the phone number, and import your do-not-call list, including NCC and DMASA opt-out registry files. Numbers on the list are flagged and never added to a campaign.

How is DialCru priced?

The platform is R1,950 a month and each active agent R399 a month, excluding VAT. Voice AI, QA, telephony and any additional services are billed on usage or quoted, and confirmed in your proposal.

Your next-generation call centre is already within reach.

You don’t need to replace every agent, rebuild your business or commit to another expensive operating model. Start with your existing team. Introduce Voice AI where it makes sense. Add human capacity when you need it.

More control · More intelligence · More flexibility

Book a Campaign DemoMeet the AI Assistant