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The Dialer

Everything your dialler does. Set up by asking.

Lead lists, callbacks, calling hours, do-not-call, live monitoring and recordings, in the browser with nothing to install. And an AI Assistant that sets up your campaigns when you ask.

Book a Dialer DemoSwitching from Vicidial?
Campaigns5 campaigns · 3 live
  • RenewalsHumanAILive
    7,420 of 12,000 contacted

    27% connect rate · 1,284 interested

  • Reactivation Q4AILive
    4,105 of 15,000 contacted

    19% connect rate · 512 interested

  • Funeral coverHumanLive
    1,962 of 3,000 contacted

    31% connect rate · 344 interested

Sample data

Run a campaign, from setup to the call.

Let it play, or press anything inside to take the controls.

Campaigns

Work to be done. Each one draws from your contacts.

5 campaigns
CampaignStatusContactsProgressAttemptsCreated
Running
6,214 done · 18 on a call · 4,562 to go · 1,206 exhausted
312 Oct 2026
Running
3,402 done · 4 on a call · 10,895 to go · 699 exhausted
21 Oct 2026
Running
1,618 done · 6 on a call · 1,038 to go · 338 exhausted
35 Oct 2026
Paused
942 done · 1,370 to go · 188 exhausted
321 Sept 2026
Draft
0 done · 4,000 to go
326 Oct 2026
Interactive demo · sample data

Every campaign shows how far through its list it is, and who is still to call.

Set up by asking

From spreadsheet to first call.

Bring your team and your lists, then ask the AI Assistant for the campaign and its script. Nothing dials until you press Start.

  1. 01

    Invite your team

    Add agents and supervisors one by one or from a CSV, and set their roles.

  2. 02

    Import your contacts

    Upload a CSV. Duplicates merge on the phone number, and do-not-call numbers are flagged.

  3. 03(by the Assistant)

    Ask for the campaign

    The Assistant drafts the campaign with the settings you name and enrols contacts by tag or filter.

  4. 04(by the Assistant)

    Ask for the script

    It drafts an unpublished script from your product sheet or notes, for you to review.

  5. 05

    Press Start

    Calling begins only when you press the button. Then your agents log in and dial.

Prefer to click? Every step also works from the campaign, contact and script screens.

See What the Assistant Can Set Up

Campaigns & Dialling

Everything a campaign needs.

Set the list, script, calling window and attempts, then follow progress contact by contact: who has been called, how many times, the last outcome and who is due a callback.

  • Preview dialling, with optional auto-dial
  • Retries with backoff, up to the attempts you set
  • Callbacks held for the agent who booked them
  • Calling windows kept within the Consumer Protection Act's hours, with South African public holidays built in
  • 16 standard dispositions, with required disclosures confirmed before certain outcomes
  • Branching scripts with versions, shown to agents on the dial screen
  • Human and AI agents working the same campaign
Explore Campaign Management
DialCru Assistant
Sample data

Draft a renewal script from our updated product sheet.

Assistant

Renewals v4 is saved as an unpublished draft. It follows the new product sheet and opens with the recording notice.

Offered action · Publish scriptDraft
Nothing is published until you press it.

Live Floor & Monitoring

See the floor. Step in when it matters.

Supervisors see who is on a call, who is wrapping up and who is on a break. They can listen in, coach with a whisper only the agent hears, or join the call.

  • Agent states with timers: on a call, ringing, wrap-up, on a break, available
  • Live AI calls alongside your people
  • Listen, whisper or barge in on a human agent's call
  • Supervisors can end an agent's shift

Listen, whisper and barge are for human agents' calls.

Manage Human Agents
T.M. · RenewalsOn call03:12
  • ListenActiveHear the call. Nobody hears you.
  • WhisperOnly the agent hears you.
  • BargeJoin in. Both sides hear you.

Supervisor · listening since 09:39 · the customer can't hear you

Sample data

Calls, Transfers & Recordings

Every call, in the browser and on the record.

Agents call from a browser tab, with no desk phones or dialler servers. Each call keeps its recording, legs, disposition and notes, and transcripts make it searchable.

  • A browser softphone, with a setup check and a free practice call
  • Inbound calls ring your available agents in turn
  • Blind, warm and external transfers
  • Every customer call recorded, with playback on the call page
  • Transcripts on demand, and search across transcripts
  • Call legs, and who hung up
LiveAI agent
00:01:42

Policy renewal · Outbound · Campaign 0142

  1. AI · Amara

    Hi Sipho, this is an automated assistant calling for Kestrel Cover about your renewal. Is now a good time?

  2. Customer

    Yes, but I want to compare the new premium first.

  3. AI · Amara

    Understood. I can put you through to a consultant now.

  4. Event

    Warm transfer → T.M. · human agent · context sent

Disposition

Qualified · transfer

AI QA

92 / 100

Talk time

01:42

Sample data

Lists, numbers and the systems around them.

Bring your contacts and opt-outs, choose the numbers you call from, and connect DialCru to your CRM and tools.

  • Contacts & Do-Not-Call

    • CSV import, with duplicates merged on the phone number
    • Custom fields and tags, with bulk tagging
    • One do-not-call list, checked before every outbound call in every campaign
    • NCC and DMASA opt-out registry files, in and out
    • Opt-outs recorded on the call, by an agent or an AI agent
    • Agents see masked phone numbers

  • Numbers & Caller ID

    • Buy numbers in the product
    • Pin a caller ID to a campaign
    • Number health rests numbers with weak answer rates, then brings them back

  • Integrations & API

    • REST API with scoped keys and a request log
    • Webhooks with templates, retries, response rules and campaign filters
    • Lead results back from your CRM, for close rate and revenue
    • Ask questions from Slack
    • A read-only MCP server for your own AI tools
    See the Assistant's Integration Tools

Switching from Vicidial?

The features you rely on, without the server.

Here's where the things your team uses every day live in DialCru. Then add an AI Assistant, Voice AI and AI QA on top.

In Vicidial: Lists and lead loading
In DialCru: Contact import with deduplication, tags and custom fields
In Vicidial: Hopper and lead recycling
In DialCru: Per-contact attempts, retry backoff and callbacks
In Vicidial: Call times and holidays
In DialCru: Calling windows within the Consumer Protection Act's hours, with SA holidays
In Vicidial: Internal DNC lists
In DialCru: One do-not-call list for every campaign, plus registry import
In Vicidial: Statuses
In DialCru: Dispositions, with required disclosures
In Vicidial: Pause codes
In DialCru: Breaks on the Live Floor
In Vicidial: Real-time report
In DialCru: The Live Floor
In Vicidial: Monitor, whisper and barge
In DialCru: Listen, whisper and barge
In Vicidial: In-groups
In DialCru: Inbound calls routed to available agents
In Vicidial: Transfers
In DialCru: Blind, warm and external transfers
In Vicidial: Recordings
In DialCru: Every customer call recorded, with transcripts
In Vicidial: Scripts
In DialCru: Versioned, branching scripts on the dial screen
In Vicidial: DIDs and caller ID
In DialCru: Numbers bought in the product, caller ID per campaign
In Vicidial: Reports
In DialCru: Dashboard, contact rate by hour, exports, or ask the Assistant
In Vicidial: Agent phones
In DialCru: A browser softphone
In Vicidial: Server administration
In DialCru: Hosted. Nothing to install or patch
Meet the AI AssistantExplore Voice AIExplore AI Quality Assurance

Vicidial is a trademark of its owner. DialCru isn't affiliated with it. Predictive dialling and IVR menus aren't part of DialCru today; the FAQ below explains what is.

Questions

Frequently asked questions.

Do you offer predictive dialling?

Not today. Your agents use preview dialling, with an optional auto-dial that places the call a few seconds after the next contact appears. For volume, the AI dialer can work suitable campaigns alongside your team.

Can agents take inbound calls?

Yes. Inbound calls ring your available agents in turn. DialCru doesn't offer IVR menus or call queues.

Do we need to install anything?

No. Agents call from the browser. A setup check tests the microphone, speakers and network, and a free practice call lets each agent try it before the first customer. There are no dialler servers or desk phones to run.

Can we bring our lead lists and do-not-call list?

Yes. Import contacts from CSV, with duplicates merged on the phone number, and import your do-not-call list, including NCC and DMASA opt-out registry files. Numbers on the list are flagged and never added to a campaign.

Does the AI Assistant make operational changes on its own?

The Assistant can help with supported actions according to the permissions configured in your workspace. Significant operational changes require approval: starting a campaign or AI dialer, publishing a script and buying credit happen only when you press the button it offers.

How is DialCru priced?

The platform is R1,950 a month and each active agent R399 a month, excluding VAT. Voice AI, QA, telephony and any additional services are billed on usage or quoted, and confirmed in your proposal.

Your next-generation call centre is already within reach.

You don’t need to replace every agent, rebuild your business or commit to another expensive operating model. Start with your existing team. Introduce Voice AI where it makes sense. Add human capacity when you need it.

More control · More intelligence · More flexibility

Book a Dialer DemoMeet the AI Assistant